When it comes to elegant race day style, Ascot is the ultimate runway. This isn’t just an event, it’s a celebration of elegance, tradition and show-stopping looks. When planning your outfit, one golden rule always stands out: you can never go wrong with a beautiful dress.

But first, let's decode the Ascot Dress Code. The Royal Enclosure has strict rules. Dresses must be of a modest length, just above the knee or longer with shoulder straps at least one inch wide. Strapless, sheer, or overly revealing styles are a definite no. But don’t worry, these rules don’t stifle your style; they simply elevate it. This is your moment to embrace feminine elegance in all its forms.

Think classic silhouettes that flatter your figure, and cuts that move with grace. Whether it’s a fitted midi, a flowing A-line, or a structured shift, the key is to channel polished sophistication with just the right touch of personality. Vibrant colours, chic prints, and timeless neutrals are all on the table. Just choose what makes you feel your most confident self.

We love summery prints that capture the energy of the season. Delicate florals, fresh pastels and bold patterns, bring life to your look while staying well within the dress code. If you lean more towards minimalism, soft creams, dove greys, or navy blues offer a clean, modern take on occasion dressing. It’s all about striking that perfect balance between tradition and trend.

And, for those who prefer an alternative to the classic dress? You're in luck. Ascot welcomes elegant tailoring in the form of chic jumpsuits and tailored trouser suits. The trick is in the detail. Opt for high-quality fabrics, structured shapes and a flawless fit. Just remember to keep your shoulders covered and the overall look polished.

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Finding the right hat is all about trial and error, so don’t be shy, try on everything. Different shapes flatter different face types, and what looks stunning on the mannequin might not sing on you. A couple of insider tips: if you have a longer face, avoid tall or towering styles, they’ll only elongate your features. On the flip side, a broader face often looks more sculpted under a wide-brimmed or statement piece that balances proportions beautifully.

Whether you’re drawn to a classic pillbox, a dainty beret, or a full-on feathered fantasy, remember, Royal Ascot is your chance to turn heads. Understated can be elegant, but don’t be afraid to go all out. This is a celebration of British style, after all, when else do you get to wear a miniature work of art on your head? So be bold, be playful, and above all wear it with confidence.

And finally the finishing touches...
Accessories should elevate your look without stealing the spotlight. A chic clutch, understated jewellery and a hint of fragrance go a long way. As for shoes, remember: style meets strategy. The racecourse involves a fair bit of walking and standing, so skip the stilettos unless you're a pro. Opt instead for block heels, wedges, or fashion-forward flats that blend grace with comfort.